Creative Strategy + Experiential Executive
Hi, I’m Emily Lynch
I build the bridge between creative vision and commercial reality, and make it profitable. With 20 years across experiential, gaming, SaaS, workplace, hospitality, sports and luxury, in markets from London, Abu Dhabi to Dallas.
I operate at the level where strategy, creative, and operations converge.
I don't just deliver the work, I design how the work gets done
Services
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Workshop Facilitation + Visioning Sessions
Budget Development + Financial Modeling
Talent + Team Assessment
Budget + Pricing Review
KPI Framework Development
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Creative Brief Documentation
Brand Strategy + Guidelines
Content Strategy & Editorial Planning
Sponsorship & Partnership Strategy
Social Media Strategy
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User Journey + Storytelling
Concept Design
Presentation + Sales Material Design
AI Content Systems + GPT Workflow Building
Copywriting
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New Business Pitching
Design Management
Owner's Representative / Client Advocacy
Installation Oversight
Vendor Network & Procurement Management
Who I work with
Experiential & Creative Agencies Senior creative and strategic firepower on demand, without the full-time overhead.
Commercial Real Estate & Hospitality Developers Owning the brand and experience layer on flagship environments; office workplace, HQs, hotels, mixed-use.
SaaS & Tech Companies Translating digital-first brands into physical presence; experience centers, events, activations.
Sports Franchises & Venues Fan experience, premium hospitality, and activation strategy
Gaming Companies Expanding into Physical Real-world brand moments for brands that have lived exclusively in the digital world, or product placement design for in-game environments