Creative Strategy + Experiential Executive

Hi, I’m Emily Lynch

I build the bridge between creative vision and commercial reality, and make it profitable. With 20 years across experiential, gaming, SaaS, workplace, hospitality, sports and luxury, in markets from London, Abu Dhabi to Dallas.

I operate at the level where strategy, creative, and operations converge. 

I don't just deliver the work, I design how the work gets done

send me an email

Services

  • Workshop Facilitation + Visioning Sessions

    Budget Development + Financial Modeling

    Talent + Team Assessment

    Budget + Pricing Review

    KPI Framework Development

  • Creative Brief Documentation

    Brand Strategy + Guidelines

    Content Strategy & Editorial Planning

    Sponsorship & Partnership Strategy

    Social Media Strategy

  • User Journey + Storytelling

    Concept Design

    Presentation + Sales Material Design

    AI Content Systems + GPT Workflow Building

    Copywriting

  • New Business Pitching

    Design Management

    Owner's Representative / Client Advocacy

    Installation Oversight

    Vendor Network & Procurement Management

Who I work with

Experiential & Creative Agencies Senior creative and strategic firepower on demand, without the full-time overhead.

Commercial Real Estate & Hospitality Developers  Owning the brand and experience layer on flagship environments; office workplace, HQs, hotels, mixed-use.

SaaS & Tech Companies  Translating digital-first brands into physical presence; experience centers, events, activations.

Sports Franchises & Venues  Fan experience, premium hospitality, and activation strategy 

Gaming Companies Expanding into Physical  Real-world brand moments for brands that have lived exclusively in the digital world, or product placement design for in-game environments